Hi, I’m Flora

I’m a certified coach

I coach founders and executives in companies backed by top VC firms, including Octopus Ventures, Atomico, Firstminute Capital, Connect Ventures, Index Ventures, and Accel. I help my clients navigate high-stakes decisions, scaling challenges, and the pressure to deliver breakthrough success while staying true to who they are.

Being a great coach takes continued effort, education and practice. I’m an ICF-accredited coach and in 2021, I completed my diploma in transformational coaching with Animas. I’ve also trained with Positive Intelligence (PQ), Aletheia, and Mindflick, and continue to deepen my coaching practice every year. I hold a Mathematics degree from the University of Oxford and a Master’s in Economics from the University of British Columbia.

I’ve worked in product for 10+ years

I’ve spent over a decade in product, and I’m passionate about working creatively and collaboratively to solve real problems for people.

I was Product Director at Monzo from 2019 to 2021, managing a five-person team of product managers, and leading the strategy, vision and direction for 50 people. I also stepped up as interim CPO during a period of significant change and pressure. Before that, I worked in product and data science at Intercom in Dublin and London, and Hootsuite in Vancouver. 

Currently, I’m a Product Advisor at Prosper. I’ve also been a product advisor for the Financial Times and interim Head of Product at Beam.

I love an adventure

I’ve lived in Canada, Ireland and the UK, and spent many nights sleeping in my tent or beloved camper van. Right now, I live in the Peak District with my partner, Pete, and outdoor adventure is a big part of my life. When I’m not working, you’ll probably find me in the mountains, in the van, or planning the next trip.

Some things that make me happy: sunny days, morning coffee, time with people I love, and getting to play outside in wild places.