1:1 Coaching
Your ambitions are unique.
We’ll carve out space to think deeply and work on what matters most - across strategy, leadership, and growth.
What we’ll build together
I work with founders and executives at VC-backed tech companies. I’m a great fit for CEOs at early stage, CPOs at any stage, and any founder or exec navigating the toughest, highest-stakes decisions.
Together, we can:
Chase the edge of what’s possible: Your ambition runs deep, and I’m here to help you act on it. We’ll make bold moves, focus where it counts, and invest in building teams that scale with you.
Forge your own path: You’re not here to follow someone else’s playbook. I’ll help you think critically, stay creative, and shape original strategies that reflect your vision - not someone else’s.
Define on-paper and off-paper success: The big milestones matter - but so does the journey. I’ll help you build a version of success that includes funding rounds and fulfilment, ambition and clarity, scale and sanity.
“Flora combines great coaching skills with real expertise, which is a powerful combination. Her ability to listen to me rambling, and then ask really pertinent questions that help me reframe difficult topics, is awesome. I would 100% recommend working with Flora.”
Seb, Product exec, Pelago












Focus where it counts
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Strategy
We’ll carve out space to think deeply about your biggest strategic challenges - from finding PMF to adapting to the AI era. I’ll be your thinking partner, helping you craft sharp, bold, and focused strategies.
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Leadership
You’ll define your leadership style, navigate difficult team dynamics, and build a culture that reflects your values. I’ll bring proven approaches that help you handle high stakes conversations and decisions.
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You
You’ll build habits and mental models that keep you focused, resilient, and clear-headed when things get intense. I’ll equip you with tools tailored to you - practical, effective, and designed to last.
“Flora has been great at helping me break down the challenges at hand to uncover the true issues underlying them. After every session, I’ve walked away with new understanding and steps to take forward”
Cristiano, Founder, Gr4vy
You don’t need another playbook - you need space to think
My coaching isn’t a one-size-fits-all playbook. It’s bespoke and focuses on your unique goals, challenges and situation.
My methodology draws on:
Cutting-edge psychology & leadership science: Proven tools that drive real behavior change, along with deep curiosity & insight to know what’s needed for you.
High-growth tech experience: Insights and lessons learned from scaling teams and solving high-pressure challenges at Intercom and Monzo.
Pattern recognition from top leaders: I’ve seen what works (and what doesn’t) across dozens of high-growth founders and execs.
We start by defining the big moves you want to make
Coaching starts with a 90-minute deep dive, where we’ll identify the highest-leverage areas that will move the needle for both your company and your growth as a leader. This is a holistic assessment across strategy, leadership and personal growth.
From there, we meet every two weeks for 60 minutes - unpacking challenges, sharpening decisions, and making real progress. I don’t just reflect back what you already know - I take an active role in guiding our work, especially early on, so you feel supported in making progress quickly.
Coaching starts with a 6-month commitment, and I love building partnerships that grow over time.
“Flora creates a safe space in coaching sessions to explore different ideas, test out potential solutions and thoroughly examine root-causes of particular challenges. I'd recommend Flora to anyone seeking to gain significant value from coaching from session one.”
Georgia, Leader, Anthemis Group (VC)
Let’s chat
Book your free 30-minute consultation
FAQ
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We start each coaching programme by establishing clear goals and focus areas. This combines external goals (which should map closely to your company goals or personal goals at work) and internal goals (areas of mindset, confidence, self awareness) that you want to develop. The first coaching session is focused on clarifying these goals, with some homework to do in advance.
I measure impact on whether you reach both your external and internal goals.
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I combine my experience as a leader with proven coaching techniques, asking open questions to help you reflect, be challenged and grow. My unique background helps me be a true partner to you, and I’ll bring solutions and advice to the table when it’s useful.
I’ll think about sessions that might be useful for you, and proactively suggest these. This is different to many coaches who leave you to set the agenda each time.
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We’ll start with a 90-minute session to define focus areas for coaching, and talk about a few potential sessions that might be useful.
We’ll then meet every two weeks for 60 minutes, defining the agenda together based on your focus areas. There tends to be more structure at the start, but as we work together for longer, sessions become more driven by your agenda.
I spend time each week thinking about your goals and what might be helpful. This might mean choosing a topic or suggesting an exercise to do together. I see coaching as a partnership, with both of us bringing ideas to the table.
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I’ll provide space for you to talk honestly about the challenges you’re facing, helping you think clearly, get creative and interrogate problems from multiple angles. If there’s an area where you think you’re missing good baseline theory, I’ll do my best to send you resources.
While I’m generous with my experience and knowledge, I default to helping you figure things out as opposed to giving my opinion or advice. If you face a recurring challenge, it’s likely we’ll dive deeper into mindset, motivations and beliefs.
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Founders and executives at VC-backed tech companies.
My current clientbase is a mix of new and experienced leaders, working at companies from seed stage to series D.
I love working with people who want to invest in building a long-term partnership, and are keen to grow their impact, alongside deeper personal growth. My clients appreciate the balance of being able to tackle the details of strategy, alongside working on deeper mindset shifts and changes.
That said, I believe that it all comes down to chemistry. I recommend booking a free 30-minute consultation to see if we ‘click’ and if there’s a mutual feeling of trust, which is crucial to a good coaching relationship.
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While I’m open to working with most people, there are a few exceptions. If any of the below points apply, I might not be the best coach for you right now:
• You’re looking for someone who gives you straight answers, like an advisor or educator. (While I bring an element of advisory into my coaching, I’ll also make you think and work hard.)
• You don’t want to do work between sessions.
• You’re only looking for one or two sessions.
• You’re early in your career and in a non-leadership role.
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We’ll start with a 90-minute session to define focus areas for coaching. Part of this session involves establishing clear goals and areas of focus. This includes external goals (which should map closely to your company goals or personal goals at work) and internal goals (areas of mindset, confidence, self awareness).
I’ll help you shape these goals and focus areas. You have the ultimate say in what we focus on, but I’ll share suggestions and ideas if I think they’re useful. I’ll also help you decide what to focus on session by session. Again, it’s always your choice, but I help guide you through the process.
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People often come to coaching with goals like:
• Creating a compelling vision
• Being creative with strategy
• Building a strong co-founder or exec team
• Setting clear and focused goals
• Hitting ambitious company goals
• Building a high-performing team (including managing underperformance)
To hit these goals, we often focus on personal growth areas like:
• Understanding how to play to your strengths
• Learning how to make hard changes
• Making sure you’re focusing on what really matters
• Personal vision: thinking about your career
• Achieving a more balanced mindset
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I love working with coaches that offer guidance and tactical support — as well as helping me find my own answers — so I’m keen to offer that to others. I know the rewards and challenges that come with tech leadership roles, which helps me quickly build trust and empathy.
I like to be a true partner to people that I work with. If you’re stuck on a strategy problem, I’ll roll up my sleeves and help you through that situation. I need to have the skills and thinking to be able to do that.